Taken en verantwoordelijkheden
The incumbent will be part of the European Digital and E-Commerce team and will be responsible for enhancing the e-commerce performances of Lipault brand. Located in our European HQ in Belgium, she/he will run new digital projects and maintain close relationship with the Lipault Brand team based in Paris, with all country teams, and any other internal and external party.
- Ensure that the strategic input defined by the Lipault brand team is carefully translated online, with great brand consistency.
- Adjust the brand digital strategy and leverage its e-commerce potential.
- Improve the E-commerce performance with merchandising initiatives.
- Plan, execute, and measure user experience experiments and conversion tests.
- Regularly measure and report performance of sales KPIs and ROI of the actions.
- Define the brand online content plan with the Brand team.
- Proactively lead new media and sales partnerships for e-commerce.
- Manage online campaigns to raise brand awareness, interest and conversion.
- Coordinate social media activities and influential marketing, with in-depth community management.
- Grow and maintain the CRM Database, from an Omnichannel perspective.
- Continuously develop the profitability of E-Commerce within our Omni-channel strategy.
- Closely support the Key European countries.
- Proactively reports observed best digital practices and consumer behavior.
- Collaborate with agencies and other vendor partners.
- Created in 2005, Lipault has built a distinctive positioning amongst the other brands from the Samsonite group.
- From handbags to travel bags, briefcases and suitcases, Lipault has established itself as the colourful Parisian bag brand, particularly seducing for a feminine audience.
- Lipault has recently accelerated its international development and is now available in more than 50 countries, with flagship stores and the most famous department stores.
- Obviously, such ambitious expansion will also be done through new Digital initiatives and a strong E-commerce growth.
European Digital Manager, Lipault, Samsonite, Oudenaarde, Business Developer, Marketeer, Marketing, Marktonderzoek, Market Research, Marketing Strategie, Strategisch, Communication, Bachelor, Advertising, Business Development, Brand Manager, Branding, Brand Management, Marketing Manager, Bedrijfscommunicatie, Bedrijfsmanagement, Business School, Business Administration, Economics, Economie, Communicatie Wetenschappen, Marketing Coordinator, Communication, Communications, Bachelor, Advertising, Business Development, Brand Manager, Branding, Brand Management, Branded Company, Promotie, Promotion, Website, Extranet, MarCom, Marketing Development, Strategic Marketing, Strategisch Marketing, ATL, BTL, TTL, SEA, SEO, CPA, CPC, CPM en CPL, Google Analytics, Adwords